The FoR3 Blog
This quarter’s listening figures were unremarkable for Radio 3 and nobody much has remarked on them. Up quarter-on-quarter, down year-on-year. Listening hours were down on the quarter and on the year – so an average number of people tuning in but not listening for quite as long.
The BBC press release appears to get its figures slightly wrong: “The network’s share is 1.2%, from 1.1% last quarter and 1.3% last year.” In fact the share this quarter was 1.1% not 1.2%, a fraction lower than last quarter; and a year ago the share was 1.2% not 1.3%. What is 0.1% among friends? Well, this quarter it would work out at about 1,032,842 listening hours per week, which in Radio 3′s case is quite a lot.
Three quarters on from the controversial changes – or schedule ‘refreshment’ – of September 2011, in the wake of the Trust’s go-ahead to Radio 3 management to go downmarket in search of more listeners, and the figures show a big drop from the rather good results in the same period last year.
The Breakfast figures have shown a recovery from last quarter’s slump, but the sample each quarter is very small (only about 25-35 people) so fluctuations occur for no obvious reason.
Details (average weekly): Reach 2.038 million, listening hours 11.378 million, share 1.102%