the Alexander Armstrong Show innit ... a shoe in .....
they are defining a 'personality' market for the listener's ear, content is not the first or second issue compared to who and how much ... and then it will be how not to scare the punters .... 360 multiplatform digital drivel with a FACE
"Society is indeed a contract. It is a partnership in all science; a partnership in all art; a partnership in every virtue, and in all perfection. As the ends of such a partnership cannot be obtained in many generations, it becomes a partnership not only between those who are living, but between those who are living, those who are dead, and those who are to be born.”