Or is it that the women who listen have more sense than to perpetuate this pointless exercise? If so, they have my enduring respect.Originally Posted by Anna
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Or is it that the women who listen have more sense than to perpetuate this pointless exercise? If so, they have my enduring respect.
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For some people, bringing Brian Kay to Radio 3's Sunday mornings was one of the worst crimes of Nick Kenyon. But among the random figures I've been able to accumulate, that programme stands out as by far the most popular. Listening plummeted when he departed and even Rob's Collection didn't do a lot to recover the numbers.Seems like a case for bringing back Brian Kay (or a clone) on Sunday morning. Et cetera, et al.
However, bring him back and we come to a frying pan and fire situation. No longer imitating Classic FM but turning into Radio 2's Light Programme (with Mr Kay's immortal phrase for requests, 'Don't be afraid to be obvious - Bolero and the 1812 Overture will be fine.')
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I wasn't serious about bringing back BK: the point I'm making is that he obviously hit the spot on Sunday morning for the key audience, cardy and all, and no subsequent formula has lasted long. I guess Rob may stay the course now as he has the kind of friendly gravitas that I think was the key to BK's success with that audience. I just don't believe the current strategy for Breakfast will make any real difference to audience numbers.
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Brian Kay's Light Programme, which (was) ended in 2007 was broadcast on Sunday afternoons.
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But this was the earlier version (Brian Kay's Sunday Morning) which ended on July 15 2001. It was replaced by Sunday Live with Stephanie Hughes. After a few years that was replaced by the Cowan Collection, succeeded by Iain Burnside (Sunday Morning).
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How time flies when you're enjoying yourself!
These figures represent the average age from what age? 15? 18? Presumably not 0 unless 0 year olds are more adept at completing surveys than I was when their age!
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RAJAR audience is 15 years and above, though for Radio 1 they also collect the 4-14 year-olds, of whom I think there are about a million.
Ah! Thank you and characteristically you have anticipated my next question.
If the average age of people is 36 - I wonder why that is an official figure I seriously doubt - then we wouldn't wisely be taking much notice of it in regard to the average age of listeners to R3 which only takes account of over 14s.
If RAJAR generally goes from age 15, does this mean that in the real world the average age of listeners to R3 is in the 40-44 range? I think it might be. If not 45-49. Actually, the latter is more probable. Ditto R4. Could it be that in reality they are drawing in much younger average audiences than in the 1960s and 1970s irrespective of any decisions by editors?
(Let us say that the percentages are about the same as in those decades and as I say it might be better than that. That to me still means more significant younger audiences now seeing that we have a bigger elderly population).
As for the headline figures on audiences, R1 is doing worse than is revealed. The direct comparison each month with other stations is rubbish because only it among BBC stations that also appeal to some adults appears to take account of 4-14s.
Then you get this business of drawing in the young to all stations through programme changes because there is a panic that radio will just disappear. The young aren't listening.
Really? How could anyone possibly know if the 4-14s are only being selectively consulted?
Last edited by Lateralthinking1; 28-11-11 at 12:34.
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You've lost me. Can you please elucidate?
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