
Originally Posted by
french frank
But 'dumbing down' is a perception. It means: 'I can cope with - and want - something much more complex, more profound, more detailed, more beyond the usual, more demanding, more thought-provoking than what you're giving me.'
Making something 'accessible' implies adapting it for a different target audience so that it is easier for them to absorb, and it isn't intellectual snobbery to point out that one is not of that audience and that one wants something different.
The problem with the Schubertfest was that there were no clear signposts: a weekly programme about Schubert by Graham Johnson and friends would have stood out in the normal schedule as of outstanding quality and been something to follow. The jingles are there to act as a station/event ident for people who are tuning in randomly without no real idea of what's on. Their omnipresence gives the impression of an undifferentiated mass. Sandwiched between Schubert and Schubert, Graham Johnson and friends get lost.