House of Commons: Digital, Culture, Media and Sport Committee
Cambridge Analytica CEO to be questioned by DCMS Committee
Tuesday 27th February, Venue tbc
From 10.30am
Alexander Nix, CEO, Cambridge Analytica
The Digital Culture Media and Sport Committee will question the CEO of Cambridge Analytica, Alexander Nix, in a public session on Tuesday 27th from 10.30am.
MPs will use the opportunity to ask Mr Nix about, amongst other issues, the way in which data can be used to target messaging; their experience in data-driven communications and marketing; and how such targeting contributes to the echo chamber effect on social media.
Cambridge Analytica combines data mining and data analysis in order to focus tailored communications to voters, during elections. The company is a subsidiary of SCL Group, of which Mr Nix is on the Board of Directors.
Cambridge Analytica CEO to be questioned by DCMS Committee
Tuesday 27th February, Venue tbc
From 10.30am
Alexander Nix, CEO, Cambridge Analytica
The Digital Culture Media and Sport Committee will question the CEO of Cambridge Analytica, Alexander Nix, in a public session on Tuesday 27th from 10.30am.
MPs will use the opportunity to ask Mr Nix about, amongst other issues, the way in which data can be used to target messaging; their experience in data-driven communications and marketing; and how such targeting contributes to the echo chamber effect on social media.
Cambridge Analytica combines data mining and data analysis in order to focus tailored communications to voters, during elections. The company is a subsidiary of SCL Group, of which Mr Nix is on the Board of Directors.