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A few years ago Norman Lebrecht got hold of a letter from the Fanfare Editor to a record label that offered to publish an interview with the artist and a favourable review of their recording if the label agreed to purchase a full page advert at considerable expense. I suspect that the interview pages (particularly of otherwise obscure artists on obscure labels) are the result of such deals. When I used to read Fanfare, I treated the interview section as little more than 'advertorials' and only read the proper reviews.
That story is well known. It is balanced by the reviews that accompany the long interviews. They are frequently not complimentary. So while the interview space seems to be for sale, the opinions of the reviewers fortunately do not.
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