Originally posted by aka Calum Da Jazbo
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Look at the report on the 2011 online survey, replies to the equivalent question about catering 'particularly' for people with 'little knowledge of classical music':
"Many believe that those who listen to Radio 3 will already have some classical knowledge and the station provides a deeper, more thorough appreciation of classical works, therefore it is an inappropriate requirement for the station to have to build appreciation amongst people with little knowledge of classical music. In line with this, some respondents feel there is little to attract new listeners to the station and Classic FM may be better at providing an introduction to classical music. Listeners may then move onto Radio 3 to broaden their knowledge of classical music. Alternatively some respondents feel that the station is still perceived as high brow and elitist and not accessible to new listeners, and therefore, the station needs to make an effort to appeal to younger and new audiences through promotion and programmes to appeal to new listeners."
Look at the use of 'many' and 'some' (my bold): if that doesn't indicate that more people felt that it wasn't Radio 3's role to cater for those with little knowledge, what would? Yet Radio 3 took it as the go-ahead to turn all the peaktime listening over to such listeners.
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